Vacancieshut
Website Tiger Brands
Job Responsibilities:
- Lead creative agency through the Communication Strategy process for your brand(s), culminating in the deliver of a Communication Strategy sign off and campaign judging and sign off of above-the-line and below-the-line campaigns vs the agreed brand blueprint.
- Identify, define, develop, deliver & track insight-driven innovation and renovation that is accretive to the brand and category (volume, value, profit). This includes defining the product & packaging solution, for customer team the trade solution, and for consumers compelling communication.
- Partner with the Consumer Insights team to generate brand-relevant insights from all touch-points; including market & internal analytics, competitive intelligence, consumer behavior, trend data and other appropriate sources.
- Ensure key day-to-day Brand Management tasks are executed fully and to a high level of quality including S&OP forecasting, media planning, customer promotion tracking, Marketing Investment spend and management, quality tracking, brand health and share tracking and range management. 10 and PDP
Job Requirements:
- Strategic savviness and financial acumen – with the ability to shape a plan to grow your category, drive its execution, and understand the trade offs involved in pulling various levers
- Consumer obsession and insights-driven – a thirst for understanding how consumers operate within your category and use that to drive strategy and decision making
- Route to market know how – a robust understanding of both modern and general trade
- Well-rounded consumer goods experience – spanning Marketing and preferably Customer roles
Qualification & Experience:
- Proven record of successful brand development and Idea to Market strategies
- Demonstrated ability to develop innovative consumer goods propositions based on rich consumer insights
- BBusSc/BCom preferable
- 2+ years brand and marketing experience with a proven track record of working across functions to deliver marketing excellence and brand growth
Job Details:
Company: Tiger Brands
Vacancy Type: Full Time
Job Location: Johannesburg, Gauteng, SA
Application Deadline: N/A
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