TFG Vacancies Cape Town – Copywriter

Job Description:

Foschini has been dressing fashionable South African women for almost 100 years, supporting women to create a better future.If you are fashion and Customer obsessed with the drive for creative excellence and experience in balancing business objectives and strategic direction through capturing the imagination of an audience using the power of language, we want to hear from you!

Job Responsibilities:

• You ensure that through crisp copy you communicate complicated ideas or content crafted towards attracting the targeted audience.
• Understand Fashion and Beauty trends, terminology or jargon/slang in order to communicate content effectively
• Ensure all copy meets strict brand standards in terms of grammar, punctuation, formatting, and other technical elements
• A stickler for detail ensuring the highest standards in accuracy and integrity of copy
• As a Marketing team member, create, build and amplify the Brands Tone of Voice through creative writing across all channels (e.g. Digital, Social, ATL and in-store)
• Strong ability to interpret business objectives ensuring implementation of aligned outputs
• In an ever changing and dynamic environment, adjust quickly to shifting approaches, situations and priorities. Resilience, perseverance and agility is paramount.
• Working with internal and external teams
• Keyword research with support from SEOteam
• Responsible for competitor research and analysis

Qualification & Experience:

• A portfolio of excellent work
• A degree or diploma in English, communications, marketing or media
• Exposure to SEO + Paid Media
• Excellent writing skills + attention to detail
• 3 years’ experience in a Content/Copywriting role
• Experience working with copy across various channels with strong focus on digital and social channels
• Passionate about digital communication
• A portfolio is essential for all interviews – Only original artworks will be accepted.

Job Details:

Company: The Foschini Group – TFG

Vacancy Type:  Full Time

Job Location: Western Cape, Cape Town North, SA

Application Deadline: N/A

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