Website RCL Foods
We believe that the CUSTOMER is at the heart of our business and we are looking for a CUSTOMER MARKETING EXECUTIVE who will focus on delighting our customers with the brilliant execution of our plans. The executive will create and lead Trade Marketing initiatives, execute marketing strategies in collaboration with the sales teams; define and update Trade Marketing Plan; and provide customer insights.
- Define promotions guidelines by brand, channel, promotion mechanisms, ROI
- Partner with the sales team to establish, execute and manage trade marketing strategies and new business opportunities & then plan to successfully execute against each opportunity.
- Data tools to be used (but not limited to) include IRI monthly data, Dunhummby data etc.).
- This includes but is not limited to initiatives around distribution & planogram (core products or innovation), everyday pricing compliance, promotional planning (depth,
- frequency, or quality of retailer execution), and trade spending reviews (efficient & profitable spending).
- Translate category/brand vision into trade-specific strategy with nuances by channel
- In addition, these tools should also be used to enable better-informed internal decisions resulting in increased sales and profits.
- Leverage category management principles to develop fact-based, customer presentations to secure retailer agreement on identified opportunities.
- Demonstrated ability to communicate across all levels of the organization, present complex ideas concisely and clearly articulate ideas verbally and in writing
- Ability to build professional relationships with cross functional teams while facilitating a collaborative environment
- Demonstrated business acumen with knowledge and understanding of business issues, priorities, goals, and strategy
- Ability to identify complex problems, review information to collaborate and develop options then implement solutions
Qualification & Experience:
- Eight (8) years of customer marketing experience
- Bachelor’s degree in business, marketing, or related field
- Valid Code EB drivers’ license
- Three (3) years of supervisory experience
Company: RCL Foods
Vacancy Type: Full Time
Job Location: Westville, KwaZulu-Natal, SA
Application Deadline: N/A