FNB Call Centre Jobs – Regional Marketing Lead

Job Description:

To provide strategic partnership to Sub-segment Business Unit EXCO, other relevant Business Unit EXCOs and Segment Marketing EXCO by assessing business needs, offering marketing solutions, advising and directing the input into the development of overall segment marketing plans and leading programmes in line with the business strategic direction through the marketing value chain (consulting, programme leadership, strategic solutioning, development, execution and reporting and measurement)

Job Responsibilities:

• Align business and marketing functional strategies and ensure marketing activity performance feedback for business improvement and marketing value chain
• Demonstrate leadership behaviour through personal involvement, commitment and dedication in support of organisational values
• Plan and design marketing programmes and monitor progress, resolve issues and initiate appropriate corrective action
• Establish meaningful relationships with internal and external stakeholders to enhance and strengthen the creative excellence capability
• Manage expenditure planning and reporting within approved budget parameters
• Define and lead the integrated marketing communications plans translated from the multiple-franchise/segment business/marketing strategies
• Consult with business to identify, assess marketing needs and offer innovative solutions
• Plan and manage performance, talent, succession and culture across function to improve performance
• Advise and direct the development of customer marketing strategies and plans in line with the business strategic direction and the marketing value chain for the respective sub-segments

Job Requirements:

• Leadership of marketing programmes in support of the business and marketing plans
• Proficient in relevant software packages and applications
• Leveraging capabilities of direct marketing, digital performance marketing, social media marketing, above-the-line, digital and traditional media, and content marketing.
• Experience – 10 to 12 years experience in a matrix environment, of which 3 to 4 years ideally at executive level
• Additional Knowledge – Strong marketing background and thorough knowledge of relevant marketing standards and methodologies
• Minimum Qualification – Relevant Bachelors Degree
• Preferred Qualification – Relevant Post Graduate Commercial degree with specialisation in Marketing Management, or Business Management, Economics, Finance

Job Details:

Company: FirstRand

Vacancy Type:  Full Time

Job Location: Emalahleni, Mpumalanga, SA

Application Deadline: N/A

Apply Here

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